Top 5 Consumer Finance Apps in Brazil Q1 2022

Throughout the first quarter of 2022, the top consumer finance applications in Brazil showed varying trends in downloads and active users. The data, provided by Sensor Tower, highlights the performance of these apps on a unified platform, combining insights from both iOS and Android users.

Nubank: Conta, Cartão e mais saw a consistent increase in weekly downloads, starting at around 648K in late December 2021 and peaking at approximately 837K in the last week of January. The app maintained a stable number of weekly active users, with figures ranging between 31.8M and 36.6M throughout the quarter.

PicPay: Conta, Cartão e Pix experienced a notable rise in weekly downloads from around 296K in late December 2021 to a peak of about 552K in early March 2022. The weekly active users also showed a steady incline, starting at 13.5M and reaching up to 16.2M during the same period.

CAIXA demonstrated a gradual increase in weekly downloads, beginning at approximately 321K and peaking at 548K in mid-March. The app's weekly active users remained relatively stable, fluctuating between 12.9M and 14.4M over the quarter.

Banco PagBank showed a steady growth in weekly downloads, starting at 149K in late December 2021 and reaching up to 435K by late January. The weekly active users for this app ranged from 4.9M to 5.4M, indicating a consistent user base.

will bank: Cartão de crédito had a diverse trend in weekly downloads, starting at 274K and peaking at 396K in early January. The app's weekly active users showed some fluctuations, ranging from 2M to 2.2M throughout the quarter.

For more detailed insights and data, visit Sensor Tower.